Custom 2D Animation
Professional 2D animated videos for commercial and corporate communications
Custom Animated Videos Turn Visitors Attention Into Action
Custom 2D animation provides businesses with a versatile way to communicate products, services, processes and concepts through engaging visuals and professional storytelling. Whether used for marketing, internal communications, training or sales support, animation helps deliver information in a clear and memorable format.
- Corporate animation projects
- Commercial marketing campaigns
- Animated explainer videos
- Training and employee communications
How Custom 2D Animation Helps Businesses Communicate
Custom 2D animation is an effective way to present information in a format that people are more likely to watch, understand and remember. It can be used to explain services, demonstrate value and support both commercial and corporate communication.
Visualise Ideas and Processes
Animation allows businesses to break down complex topics into simple visual sequences that clearly show how something works and why it matters.
Make Marketing More Dynamic
Motion graphics, illustrations and custom visual elements help create content that feels more engaging than static graphics alone, improving the overall viewing experience.
Support Communication Across the Business
The same animation style can be used to support sales activity, staff training, customer education, presentations and wider marketing campaigns.
Built around your business message.
Template animation can look generic and miss the point. Custom 2D animation is planned around your audience, your brand and what the viewer needs to understand or do next.
- Commercial campaigns: animated adverts, product promotions and service awareness videos.
- Corporate communications: internal announcements, company updates and stakeholder explainers.
- Sales support: presentation videos, proposal assets and product or service explainers.
- Training content: clear visual guidance for staff, customers or partners.
Challenges 2D Animation Can Help Solve
Your message needs more than written explanation.
Some services, processes and ideas are difficult to explain in a few lines of text. 2D animation can turn complex information into clear visual steps, helping viewers understand the value more quickly.
Your brand needs content with movement and structure.
Static graphics can be useful, but animation adds sequence, timing and motion. This helps direct attention and makes the message easier to follow.
Your teams need one consistent communication asset.
A professionally produced animation gives sales, marketing, training and leadership teams a clear version of the message that can be used across multiple channels.
Choosing a Professional Team for Custom Animation
Successful 2D animation combines creativity with strategic thinking. It is not simply about visual design; it is about delivering the right message in a way that supports your business goals.
Purpose-Led Creative Direction
Experienced animation teams focus on audience needs, communication goals and desired outcomes before creating visuals. This helps ensure the content remains useful and effective.
Strong Foundations Through Planning
A detailed script and storyboard help organise the message and visual sequence before production begins, reducing confusion and improving the quality of the finished animation.
Animation Tailored to Your Identity
Custom 2D animation can be fully aligned with your branding, incorporating your visual assets, messaging style and tone to create a professional and recognisable result.
How Businesses Use Custom 2D Animation
Custom 2D animation can support a wide range of commercial objectives, helping businesses promote products, communicate services and strengthen marketing campaigns across multiple channels.
- Website explainer videos: help visitors quickly understand your products, services and business value.
- Digital advertising: create engaging animated content for paid social media and online campaigns.
- Product marketing: showcase features, benefits and practical applications through visual storytelling.
- Service promotion: communicate who your services are for, how they work and the value they provide.
- Launch communications: introduce new products, services, campaigns or company initiatives.
- Social media assets: produce platform-specific content in square, portrait and landscape formats.
Business Communication Through Custom Animation
Corporate animation enables organisations to present information in a more engaging and understandable format for staff, customers, investors and other important audiences.
- Internal engagement: communicate company updates, policy changes and new business initiatives.
- Training content: provide clear visual guidance for onboarding, education and professional development.
- Workplace safety: explain safety procedures, compliance requirements and risk awareness topics.
- Executive presentations: summarise complex concepts and business information using animation.
- Recruitment campaigns: showcase your organisation's culture, values and employee experience.
- System and process demonstrations: visually map workflows, customer journeys and operational procedures.
Types of Custom 2D Animation We Produce
Custom 2D animation can be developed around your message, target audience and the platforms where it will be used. The right format depends on whether your goal is to explain, promote, educate, present or encourage action.
- Animated explainer videos: simple and engaging videos for explaining products, services, concepts and processes.
- Motion graphics: animated typography, icons and graphic-led sequences for clear visual communication.
- Character animation: approachable storytelling for training scenarios, customer journeys and service explanations.
- Corporate presentation videos: animated content for meetings, events, proposals and stakeholder communication.
- Training animations: structured visual content for staff learning, customer education and partner guidance.
- Campaign cut-downs: shorter video edits for advertising, social media, email campaigns and landing pages.
From Concept to Completed Animation
Effective animation projects follow a clear production pathway. This approach helps ensure the messaging remains focused and gives you the opportunity to review and refine the content before delivery.
- Define the Brief: clarify the audience, purpose, branding and communication objectives for the project.
- Develop the Script: create a structured message with a logical flow, engaging tone and clear next step for the audience.
- Design the Storyboard: plan the scenes, transitions, visual style and overall viewing experience.
- Produce the Animation: create the motion graphics, timing, voiceover and supporting audio elements.
- Deliver the Assets: provide optimised formats suitable for websites, social media, presentations, advertising and internal use.
Why Commercial and Corporate Teams Use Custom Animation
Custom 2D animation gives businesses a valuable asset that can support communication, training, marketing and presentations across multiple platforms.
Communicate More Clearly
Through visual storytelling, animation can simplify difficult topics and make products, services and processes easier to understand.
Use Content Across Multiple Channels
Once created, an animation can often be edited into different lengths and formats, allowing it to be used in a variety of business and marketing situations.
Present Information Professionally
Custom-designed animation helps organisations maintain a consistent brand image while delivering information in a polished and engaging way.
2D Animation Video Service Questions
What can custom 2D animation be used for?
Custom 2D animation can be used for explainer videos, marketing campaigns, training content, product videos, service explainers, internal communications, presentations and social media content.
How much does custom 2D animation cost?
The cost depends on the length, animation style, complexity, script requirements, voiceover, music, number of versions and overall project scope.
Can one animation be adapted for different platforms?
Yes. A core animation can often be adapted into shorter edits, square versions, vertical videos, widescreen formats and campaign cut-downs.
Is 2D animation suitable for training videos?
Yes. 2D animation is useful for training because it can explain processes, procedures, safety information and instructions in a clear and repeatable visual format.
Can animated videos include voiceover?
Yes. Voiceover can be included to guide the viewer through the message. Some animations can also use on-screen text, captions, music and sound design instead.